As Seen On ABC's Shark Tank! The Beebo - Free Hand Baby Bottle Holder - Purple The Beebo is a free hand bottle holder designed to enhance the feeding time for you, your baby and your family. The Beebo frees up a hand during these precious moments, giving you the ability to read a book to your baby, massage and caress your baby, or even enjoy family meals together. Perfect for parents who bottle feed with pumped breast milk or formula. Nursing moms have a free hand; now bottle feeding parents can too!